Minor Project // Pusshe
29.08.2023 - 13.12.2023// Week 1 - week 16
Lim Yi Xvan 0354552
Bachelor of Design in Creative Media
Instructions
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Important Links
Proposal
Project and Group Selection
On week 1, due to the Merdeka public holiday, no physical class was held. However, Mr. Mike has pre-recorded a lecture video briefing us on the module outlines along with a Google Drive folder attached which has our choices of clients to work with for this minor project.
We were told to form a group with 5-7 members and there should not be more than 2 of the same specialization students in the groups. So I've picked a stick-on bra and nipple cover brand which is called "Pushie" to work on as my Minor Project with other 4 members.
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| Fig 1.1 - Group members |
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| Fig 1.2 - Questions to ask our clients |
Contextual Research
This week, we finally get to meet our minor project's client, Mel!!
We got to meet her physically and samples were given to us too, also we
had a deeper discussion during the session.
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Fig 2.1 - Contextual research done by each member |
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Fig 2.2 - A day with Mel :3 |
User Personas
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Fig 3.1 - User Persona assigned for each member |
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Creating Survey Questionnaires
In week 4, we showed Mr. Mike our user personas. He asked us
to maximize them into 3 user persona who will be using the product
most. The 3 users narrow down after the discussion with Mr. Mike
are:
https://docs.google.com/forms/d/e/1FAIpQLSdhUUATwtrf_WV1g6TqXzWyOzwDoWkwIqG4YFsYkxWQsjcwIg/viewform
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| fig 3.3 - target responses divided for each member |
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| fig 3.4 - result analysis based on different demographics |
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fig 4.2 - Art direction ver 1 |
And I also suggested my group members maybe to change the brand name to "Pusshe" instead of "Pushie". As "Pusshe" sounds like push she which is the idea of our products is to push our boobie so ya push she sounds coool~
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fig 4.3 - logomark drafts by me |
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fig 4.3.1 - decided logomark to go by me |
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fig 4.3.2 - logomark drafts by Shan |
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fig 4.4.1 - website's page sections by me |
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fig 4.4.2 - overview of the website's low-fi prototype |
| fig 4.4.3 - ver 1 art direction proposal |
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fig 4.5 - thorough research done to support the art direction
chosen
We started moving forward after deciding on our art direction
and chose to go with a Candyland concept with a theme
influenced by candy and retro fashion.
Why did we pick this concept?
A brand of stick-on bras and nipple covers aims to empower
individuals to feel confident and embrace their bodies. The
potential target audience is Gen-Z and Alpha generation who
are feeling nostalgic for the playful aesthetics of the 90s.
The candy-inspired design of the product complements the fun
and indulgent vibe of the era. We concentrated on creating forms and images that would go
well with the Candyland idea during the creative process. We
also decided to use character design to tie the Candyland
theme together.
fig 4.6 - revised art direction proposal
We then gave Ms. Mel and Zae our revised art directions in
our groupchat on WhatsApp, but they did not respond to us
with any feedback. So we reached out to Mr. Mike regarding
this issue, and he indicated that he would inquire further
on our behalf.
Something "good" is happening again! Later in the
afternoon, Mr. Mike wanted to have an online meeting with
the members ASAP to inform us that our clients were
dissatisfied with the new art direction. Lovely🥰. To be
completely honest, we all felt extremely down and unsure of
how to move forward with this project. So we again tried to
look for "new" ideas on how to improve the overall art
direction instead of making major changes to the current art
direction we have now.
I guess what Mel wanted is something not so "childish" so
we removed our characters. I again and again viewed the
references on the Pinterest board she shared, to ensure the
art styles she wanted, which a rare guess is something very
fun, pop, contrasting, and weird at the same time. So ya we
hold this challenge again and move forward to the next
rock.
We discussed with Mr. Mike and he brought up questions to
us on the things we hadn't thought about. He asked us to
look into the rationale behind our selected concept and
how it might strengthen our brand as a response to this.
He also recommended going deeper into concept design from
the 90s. We then went to search for the represented trend
designs for the 90s which are Memphis, anti-design, and
magazine design. In this result, we decided to focus on
these 3 styles and apply them to our visual
keys.
Me, Brigita, Kaiwei, and Shan are in charge of creating
new visual keys based on the 3 design styles.
fig 4.7.1 - 90s design references
fig 4.7.2 - visual keys based on 3 styles
After reviewing the differences between the three
90s-inspired styles, we decided to focus on the Memphis
style. We also began working on our main visual keys and
carried on with content illustrations, social media, and
other touchpoints.
fig 4.8.1 - new visual keys by me
fig 4.8.2 - patterns by me
Anyway, we just realized we missed out on the user journey
map, so we completed our customer journey map, which offers
comprehensive information about our touchpoints.
fig 4.8.3 - user journey map
fig 4.8.4 - final art direction
After having a more direct, clear, and concise art direction,
me and Brigita started to focus on applying the designs to our
website. Because this Memphis style we have chosen was quite
different from the previous style we did for the website.
Hence, a huge change was made to the website's layout to make
it align with the whole art direction.
Design Development
Before I kickstarted the design progress for my website, I
went to Pinterest to look for some design inspiration for the
website as it was my first time creating a more visually
impact website using so many design elements we got. Meanwhile
balancing the visuals with the whole website looking clear and
clean to navigate and not too packed or overcrowded with too
many elements.
fig 4.9 - references for web design
Ok, back to the main topic. So ya, I started to design the
web interface according to the art style we had. I actually
had my own idea for designing the website but somehow Brigita
may have her own thoughts too so she just amended my design
directly.
Well, designing the web interface could be a bit challenging
especially to make sure the website looks fun aligning the
brand's concept, and also to make sure it's not visually
cluttered by too many graphical elements. I strike a balance
between them to make sure the outcome looks good.
fig 5.1 - info pages done by me
Well, big thanks to Brigita for helping to find the
checkout pages template so I could refer from it and put
in the designs according to the styles, or else I'm really
suffering on creating these pages🥹
fig 5.2 - checkout pages done by me
After we had our website interface finished in Figma and
also other members in doing some of the packaging designs
and social media posts, we asked for an online meeting with
Mr.Mike for like last feedback session before we presented
everything to the client as our final.
fig 5.3 - things to show Mr. Mike for feedback
The feedback from him for the packaging designs is to make it
more fun aligning with the brand's concept. We should include
the candy concept in the packaging and think of how to make
the whole packaging unique instead of just making it as a box.
Hence, the packaging design team which are Shan and Kaiwei
refined the whole packaging again into a more unique
structure.
Meanwhile, the feedback for our website is some of the pages
are not aligned in design. Some of the pages look fun while
some are not as fun as the another one. He inclined that the
home page is the first page you will be viewing when you click
on the website but the homepage design is weaker compared to
the about us page which has more contrast and vibrant elements
and visuals. He likes the way we used the checkered elements
so we refined some of the pages which are too boring like the
product pages, homepage, and the review page.
Final Submission Final Website Figma Prototype |
Reflection
Week 1:
On week 1, due to the Merdeka public holiday, no physical class was held. However, Mr. Mike has pre-recorded a lecture video briefing us on the module outlines along with a Google Drive folder attached which has our choices of clients to work with for this minor project. We were told to form a group with 5-7 members and there should not be more than 2 of the same specialisation students in the groups. So I've picked a stick-on bra and nipple cover brand which is called "Pushie" to work on and why we picked "Pushie" is because first of all, not many choices were left for Thursday sessions, and second is that that's the only project I first saw in the list and its briefs and I'm like "ok, this is what I'm interested.". Personally, I'm someone who uses stick-on bras quite often after I started discovering different styles of clothes and they require me to wear a stick-on bra.
Week 2:
This week, we finally got to meet our minor project's client, Mel!! We got to meet her physically and samples were given to us too, also we had a deeper discussion during the session. Well, before we had a meet-up with her, our group members had done contextual research on a few aspects such as Stick-on Bras background,its trends and news, its market, competitors, and also its user feedback and preferences. After collecting useful information in our research, we have all placed them into our Miro board and also had an online group meeting to list out questions to ask Mel on Wednesday's physical meet-up with her.
We had a lot of fun meeting Mel in person, she also shared her experiences with stick-on bras. She introduced us to different types of stick-on bra and their differences, and characteristics. She also gave us samples to try on for a better understanding of the products.
Week 3:
In week 3, we showed Mr. Mike our contextual research done in Miro and also presented our findings throughout the research to Mr. Mike. Then, we were asked to do User Personas for our brand, our user personas are meant to be those who are our targeted audience. Thus, we have created a list of user personas who we think will be using the stick-on bras and also the nipple cover. Each of them will be listed down along with their pain points, goals, challenges, background, etc.
We used Xtensio to create our User Persona as suggested by Mr. Mike, there are templates in it too. I was assigned to do the User Persona for Fashionista. While creating for each of the user personas, I get to understand more specifically on each user's needs and challenges. By then, we can know what to do to solve their difficulties.
Week 4:
In week 4, we showed Mr. Mike about our user personas. He asked us to maximize them into 3 user persona who will be using the product most. 3 target users are narrowed down after the discussion with Mr. Mike. At this stage, we were to create a set of questions to be asked in the questionnaires. We first set up a draft for our questionnaire in Google Docs. Due to us having different categories of target audiences and each target audience facing different types of situations while using the products, hence, we were separated into groups to design questions for different target audiences. Me and Brigita work together for the target audience, Brides and Bridals. While designing the questions for our targeted audience, I have taken a few notes that we need to take in mind in order to serve several key purposes in the research or data collection process. In summary, the questions in a questionnaire serve as the foundation for gathering, analyzing, and interpreting data that can inform decision-making, improve products or services, and deepen understanding of the target audience or research subjects.
Week 5:
This week, we had an online meeting consultation with Mr. Mike to review our questionnaire design and also we had discussed our plans and methods for sending and collecting survey data. The goal is to gather data from 90-100 respondents, mainly influencers, celebrities, and fashion enthusiasts. Not the easiest of tasks, finding such specific respondents can be challenging, but we explored different approaches and discovered that Facebook groups were not an option. Instead, we got creative and sent out surveys to people we know, eagerly examining the findings.
Week 6:
This week, we had some hair-pulling moments while trying to track down survey participants, and had to individually message potential respondents. The branding brainstorming session was a real head-scratcher too. So, we reached out to Mr. Mike for guidance, and he suggested we categorize our ideas based on themes, insights, and problem statements. Although he wanted us to conduct interviews for more solid data, we decided to not go for it due to time constraints and the confidence we had in our ideas.
Week 7:
We compiled research to form the base idea for our brand proposal, including the big idea, positioning statement, and brand value. We also did art direction by finding inspiration for the logo, typeface, colours, and design style that would suit the target audience. After deciding on the art direction in a meeting, Shannon and I worked on the logo while the rest of the team compiled the slides. Brigita refined the colour shades for the brand. Then we started working on our proposal slides this week and chose the best art direction to work on together. Me and Shannon digitised our logo sketches in Adobe Illustrator and sent variations to the group to choose the final logo.
Week 8:
This week is ILW, but we finished our proposal slides and presented them to our client, Mel through an online meeting earlier. Mel gave feedback on the art direction that required a complete change in design and target audience. She wanted something fun, weird, and quirky instead of the art direction of being minimalist and elegant. She also provided us with design references on her Pinterest board. After discussing it in the library, we restarted and refined it with a new art direction planning and each gathered suitable design ideas for the new art direction in Miro.
Week 9: We've been struggling so badly this week, trying to squeeze out a new art direction for our client based on the feedback given earlier in the meeting. Our team has been busy brainstorming and merging our brainstormed styles to create a new art direction. However, we still needed advice on how to refine the art direction as we were unsure about the idea we had in mind. We sought suggestions from Mr. Mike and he asked out questions that we had never thought about. We are supposed not to overlook crucial factors like how the design choices reflect our brand in terms of its brand values and also how the target audience feels about this art direction. Well, feels like the next few weeks will be a bit of a struggle as we try to come up with an ultimate brand-new art direction which I’m not familiar with this kind of style. But ya, we need to challenge ourselves in order to succeed right?
Week 10:
This week, we've made some updates and refinements to the art direction for our project. After discovering what is the trend for the teens now which is nostalgia and retro kinds of stuff, also to make sure our brand concept brings out a fun and quirky style, we decided on a Candyland theme which you will feel fun about with the use of 90s retro vibes by implying bold and contrast neon colors. We have decided to work on character designs and illustrations to make this theme more lively and interesting. While Shannon focuses on character design, the rest of the team is finalizing colors and creating graphical elements. Additionally, Kaiwei has been working on packaging designs, using the character designed by Shan. Yes. Not to admit but we are really a bit off track as we have used most of the time to finalize the art direction. We've only begun working on our customer journey map. While we are committed to creating a comprehensive, detailed customer journey map.
Week 11:
Bro not gonna lie, this week we have faced tough moments and I have a serious headache. So with our new updated art direction, we again proposed it to our client and ended up thinking it was a bit childish that our character approach wasn't working and suggested we focus more on 90s and retro pop culture. We ditched our original ideas and went back to the drawing board, researching pop culture and design styles from the 90s. At first, we were lost on how to move forward, but we received helpful comments from Mr. Mike. We began experimenting with key visuals to find the right look for our brand identity. However, we all have different perspectives and tastes for the design styles and are currently struggling to align on a design style for our key visuals. Anyway, hope we find our way out of this miserable bubble.
Week 12:
This week, during our consultation with Mr. Mike to discuss our theme and art direction, he threw us some questions that we struggled to answer. So, we decided to go deeper and dig harder into understanding our brand and how we can effectively convey its essence through our design. After much back and forth, we decided to research the top 90s design styles for inspiration. We narrowed our focus to three major styles which are Memphis, Anti-design, and Magazine Design, and curated some inspiring designs to draw from. Using these references, me and Brigita started to create visual key designs that reflect our brand's identity.
Week 13:
This week we have decided on our key design style, Wohooo!! Something good is finally progressing and it’s already week 13, lovely. After discussion with the group, we decided on Memphis as our key design style, as the style is more fun compared to the other two styles, and we were to use those specified elements for Memphis style for designing. We began finalizing our desired aesthetic based on our design's key visuals. We narrowed down our options and decided to give the classic Memphis style a modern twist. Our team also created a social media/content chart last week and began dividing tasks. We began planning and designing packaging for our product and also came up with a sticker to include in our packaging.
Week 14:
Our team has been working hard to ensure that our design is not only visually appealing but also functional. Me and Brigita started to apply the design style that we had decided on and also the graphical elements on our website. We have made some amendments to the overall website interface to make sure it gets along with our brand’s fun concept. We've taken into consideration user experience and have made sure that the design is intuitive and easy to navigate. Our candy-inspired elements are a nod to our brand's playful and fun personality, which we hope will resonate with our target audience. As for our teaser video, we're excited to showcase our product dynamically and engagingly. We believe that this video will further pique the interest of potential customers and generate buzz for our upcoming launch. Despite the lack of updates on our packaging, we're confident that our team will deliver a solid and polished final product that will complement our design and brand. Stay tuned for more updates on our progress!
Week 15:
Here comes week 15, we have one more week to struggle with this project. We have mostly done the tasks and we presented the final designs for the social media and website to Mr. Mike. However, he provided some constructive feedback on the website design in which we should make sure all the page designs are aligned and are as fun as each other, maybe not just one of them stands out. By then, I revised the website again and again, making sure all the pages looked equally pleasing with the designs. Also, all contents and sections are included in the website, ensuring nothing is missing. He also suggested that we should focus on upgrading our portfolio through merchandise and packaging. I think maybe he meant to create something with an interesting/unique structured or shaped packaging that aligned with our brand identity.
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