Application Design 1 // Task 2

 07.04.2023 - 29.05.2023// Week 6 - week 8

Lim Yi Xvan 0354552

Bachelor of Design in Creative Media 



Instruction



Task 2: UI/UX Design Document

Students are now prepared to move on to UX design after finalising the App concept and idea. The students must create a thorough UX design document that will provide them clearer instructions on how to develop the app.

The documents' outline should contain the following information based on the data acquired in Task 1:

  1. Introduction: Start the UX design document with an introduction that explains the purpose and scope of the document, the target audience, and the problem the app is intended to solve.
  2. User Research: Provide a detailed description of the user research that has been conducted, including user personas, user stories, and the pain points and needs of the target audience. Explain how the research informed the design decisions.
  3. Information Architecture: Outline the content elements of the App and how they will be organized to achieve the optimum information architecture. Explain the card sorting method that was used and how it helped to organize the content.
  4. MVP (Minimum Viable Product) Features: List the App features and identify the minimum viable product (MVP) that will be developed.
  5. User Flow: Plan the user interaction and interactivity of the App by creating a user flow diagram that illustrates the user's journey through the App. Explain how the user flow was determined and what design decisions were made.

1. Conducting User Research

First of all, we started by conducting user research which the methods I've chosen is User Personas and Online Survey. For my online survey, I used Google Forms to create the questions. There were a total of 4 section in my questionnaire which were:

Section 1: Demographics 
This section aims to gather demographic information about the respondents. These details will help in understanding the user base and potentially identifying any patterns or differences in app usage and preferences among different demographics.

Section 2: App Usage & Satisfaction
This section focuses on the respondents' current usage of the Period Tracker app and their level of satisfaction with it. These questions will provide insights into the app's strengths and weaknesses from the users' perspective.

Section 3: App Design and User Experience
This section delves into the importance of the app's interface designs and its user experience towards the respondents. These questions aim to gauge user preferences and expectations regarding the app's design, functionality, and data privacy, allowing for improvements in these areas.

Section 4: Suggestion and Feedback
This section provides an opportunity for respondents to share their suggestions, feedback, and additional feature requests for the app. It allows users to voice their opinions and provide valuable input for the redesign process. Open-ended questions are included to encourage respondents to express their thoughts freely.

After that, Mr. Shamsul evaluated every question in our survey and provided us with advice on how to improve them before we finalised them. The questions had been modified in response to comments, and it was now time to start gathering responses.

Google Form Link: 

fig 1 - me being an annoying friend asking my friends to fill up the forms

I've been posting on my stories and also private message my friends on WhatsApp and Messenger to ask them to help filling up my forms. Due to the apps I'm doing is only being used mostly by female, so my participants of the survey could most probably only be girls. This was actually a bit restricted in gathering more responses or else the responses would have be more.

fig 2 - responses received in survey

There were a total of 57 responses received in the Google survey which was up to date til 29th of May. I went through each question's data piece by piece and analysed it, just as we had learned to do in the Design Research Dissertation. After the data analysis, continue to make interpretations for each and every question. A summary or conclusion of the interpretation for each part came next. Since there were so many questions, it took me a very long time to complete only one portion of the section.

fig 3 - user personas

Then, I also conducted user personas as one of my research methods. By creating user personas, there were 3 types of individual from different group age. By having different group ages of people, we get to understand what're their needs and pain point for the app. 

Both user research methods, the user persona and online survey have provided insightful information on the target audience's pain points, needs, and preferences. Here are the design decisions informed after these both user research conducted. 

fig 4 - design decisions informed


2. Information Architecture: Card Sorting

Five respondents in all participated in the card sorting using the online tool Optimal Workshop to place the cards in the designated categories. Before providing the link to the participants, the researcher would prepare the sets of cards and categories.

It was conducted to ensure that users can navigate and find the content elements they need with ease. Users may easily track their menstrual cycles, get insights, customise settings, and access relevant health resources and knowledge given that to the application's prioritisation of the essential features and logical flow of the content.

I created a preliminary design of the contents elements and its organisation for all the stuff that needed to be included in the app before starting the cart sorting.

fig 5 - contents elements and its organisation

Here's the result to the card sorting: 



3. Minimum Viable Products (MVP) Features

I determined the key features for the app after conducting extensive user research and learning about the requirements and preferences of Period Tracker app users. These elements, which offer vital functionalities to produce a useful and usable experience for users, were chosen based on user behaviours, feedback, and what people requested the most.

fig 6 - MVP features


5. User Flow

Now, we must create a user flow diagram that depicts the user's navigation around the app in order to design the user engagement and interactivity of the app. User journey planning, in my opinion, is a crucial step in ensuring that app users have a seamless and engaging experience. As a result, I said that the user journey map begins with the app download and ends with the user being able to discover how to easily track their menstrual cycles, track symptoms and find related resources.

fig 7 - User Flow Diagram


Final outcome of task 2: UI/UX Design Document

App Design 1 - Task 2 by Lim Yi Xvan


Reflection

Although it was rather painful to finish this UI/UX design document for the Period Tracker App, I must admit that it has been a rewarding experience. I've never produced 80 pages worth of slides. I've been able to put the UI/UX principles and approaches I've learnt to use. I now have a better grasp of user-centric design thanks to the process of performing user research, developing user personas, and determining user needs. The card sorting method was particularly clever for organising the app's content because it revealed important information about the mental models and preferences of users. This activity helped develop an effective and simple information architecture that will improve user experience.

A seamless and useful app experience for users required careful planning of the user flow and selection of the MVP features. The user's point of view served as the primary design guiding principle throughout this process, and usability testing played a critical role in confirming these decisions. As I think back on this project, I'm enthusiastic about the potential effects of this user-centric design strategy and want to see the Period Tracker App come to life and provide its users with a great and memorable user experience.



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